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The film was launched on 8 October 2019 (on the occasion of Dusshera), at the office of Sithara Entertainments. In August 2019, Devi Sri Prasad started working on the film's music. Sreeram confirmed his part in the project. Sithara Entertainments confirmed the project officially on 24 June 2019, with Nithiin and Keerthy as the leading actors, and veteran cinematographer P. Keerthy Suresh was approached to play a lead. Majnu and Sithara Entertainments was reported to produce the film. On June 2019, sources claimed that Nithiin has been approached for a new project directed by Venky Atluri, who directed Tholi Prema and Mr.